Thanks to emerging technology, watching the 2016 Olympics in Rio is sure to be much different from the 2012 events in London. People are going to have more viewing options available to them, such as the ability to view televised events from multiple devices, in a more interactive way, as a part of their existing cable television arrangement. On demand programming is likely to become larger and more advanced, opening the door for the ability to view a much larger variety of content from a larger number of venues.
As television viewing becomes more interactive, interactivity in an event such as the Olympics presents the opportunity for greater fan participation. There can be involvement in the events that are shown live, as they are occurring, regardless of the location of the viewer. Bringing features of the internet together with television broadcasting gives viewers a better experience and provides advertisers with new ways to communicate with potential customers. As advertisers continue to make the most of technological advances, viewers can soon expect to have the ability to interact with a commercial on their iPads or other devices. Smartphones, tablets and devices for internet television, such as Apple TV, Google TV and certain game consoles might offer television viewing, but these are not likely to be the primary means for watching.
Television viewing is an increasingly interactive experience. As technological advances continue to transform the way television is watched, the content is going to be a blend of real-time and on-demand. When there is the availability of programming on multiple platforms, such as television, laptops and smartphones, as it airs, is going to revolutionize how it is viewed. With the increasing amount of interactivity, television and real life are going to connect viewers with what they are viewing. Live events are going to be much more worthwhile when there is a sense of being there as it happens.
[Image via Maisqueouro]