If you want to run a successful website you have to not only create amazing content, you have to create content that your readers want to explore. One of the best ways to determine what your users want is to follow their social interactions with your posts. While traditional website analytics platforms provide for excellent user visits and exits, social analytics apps provide important information about actual off-site engagement. Here is the choice we have made for the social analytics apps that website owners need to implement.

 

Sprout Social

Sprout Social

Sprout Social is an all-in-one social analytics platform that allows users to monitor engagement for their Twitter, Facebook and LinkedIn feeds.

Using this platform users are able to schedule posts for each of their social networks, ensuring that messages are delivered at all times of the day. Stale feeds don’t get attention but preparing posts when inspiration strikes is simply awesome.

One of the best parts of Sprout Mobile is the ability to manage teams, large social channels, tasks and assignments with ease. If you work with a team of workers this program allows everyone to check out Twitter engagement, follow Facebook insights and ultimately make social media decisions.

From an Analytics standpoint users can determine various demographics include the gender of their visitors and their ages.

My personal favorite part about Sprout Social however is the ability to check out who is mentioning your brand, which posts they are mentioning and how often they mention your website through “unique” conversations.

From new follower and new message reports to tons of other social media reporting the Sprout Social platform is quite simply one of the best on the market.

NetVibes

NetVibes Social

Netvibes is an analytics firm that used it’s already strong analytics base and combined it with social media responsiveness in real-time.

Much like Sprout Social users of this system can monitor account mentions as they happen, respond to comments and determine demographic information of conversation participants.

If you’re a big fan of drilling down far into your content you’ll love NetVibes for its ability to implement SmartTags, SmartFilters, and Curation tools that help users uncover trends and support real-time knowledge sharing.

As a new media expert who works with several multi-million pageview properties I can’t emphasize NetVibes abilities enough.

If you’re a report guru I highly recommend setting up regular reports so you never forget to check on your social media reach.

 

ViralHeat

ViralHeat Analytics

ViralHeat is a great platform for users who want to focus in on certain subjects. For example, users can examine member-generated topic profiles that span news, entertainments, sports, etc.

The idea behind ViralHeat is simple, capture and track real-time buzz around events, celebrities, products, etc.

As an online content developer I love using ViralHeat to add social reactions to my posts.

Just like the other two programs listed above this program also allows users to schedule posts.

In terms of analytics support ViralHeat offers various profile types, providing mention alerts, traffic numbers and more. Here is a great video that showcases the capabilities of ViralHeat:

[Images via Sprout Social, NetVibes, and ViralHeat]