Back in the day, if you wanted to promote your business or your expertise, you would hand over a paper business card and the individual would file it away in a forgotten Rolodex. The days of the plain paper business card are over. Today’s business industry is high-tech, which is why it is no wonder that wireless business cards are the way to go.
NFC or Near-Field Communications are small chips that have antennas that will activate and transmit their stored data when activated by an NFC reader or smartphone. In order to do this, you simply tap the NFC wireless business card against your smartphone and automatically your smartphone would transfer the information from the card and create a contact. No scanning, no filing no manual input required!
Though this process is ideal, especially for business individuals who constantly need to share their contact information, not all smartphones have picked up the NFC technology. Apple’s iPhone, for example, is unable to read NFC communications, which means if you have an iPhone, you are still going to have to input manually.
What About Waste?
The traditional business card had to be recycled, stored or thrown away. They were wasteful, especially considering about 30 percent of business cards wind up in the trash within 24 hours of receipt. NFC smart business cards, on the other hand, can be reprogrammed and reused by different individuals and companies, which means no waste.
The traditional business card is meant for sharing contact information, but NFC cards can be used for a variety of purposes. For example, a real estate agent can update their NFC with all of their current listings. That way when they hand the card over, the recipient instantly knows what homes the real estate agent has for sale. That same card can be recycled and reprogrammed for an artist who is showcasing their work at a gallery. The possibilities are endless and since there is no “print space” to worry about, contact and information can be as long as the user needs it to be.
[Image via chipchick]