About two months ago, leading crowdfunding site Kickstarter opened up its doors to the international scene by allowing UK-based projects. While that’s not exactly including everyone, it still was welcome news to many budding entrepreneurs across the ocean. Its counterpart (or rival, if you wish to see it that way), Indiegogo used to be the go-to platform form people who have brilliant ideas and want to raise funds to turn them into reality. As can be expected, with Kickstarter’s move, Indiegogo had to do something as well.
Perhaps in keeping with the holiday spirit , Indiegogo is expanding its operations. While the platform has welcomed users from other parts of the world, it is now even friendlier to the international audience. For starters, people who want to make pledges to support projects that catch their interest can do so using different currencies: euros, British pounds, or Canadian dollars.
Additionally, Indiegogo acknowledges that not everyone speaks and/or reads English. As such, by the end of the year, we will be seeing pages by fundraisers in other languages such as French and German. By early 2013, localization will be even more of a focus, with homepages being tailored for areas such as U.S., Canada, France, Germany, and the UK.
This move certainly shows the openness that has been part of the Indiegogo culture.
The changes in the platform were not pulled out of thin air. According to the people running it, a considerable chunk of their business comes from an international audience. It is thus but logical for Indiegogo to make it easier for people from different parts of the world to participate – whether as fundraisers or pledgers.
While we have to face the reality that not all fundraisers are successful – in fact, it might even be safe to say that many fail – it still is healthy for the scene to have more than one option for showcasing their project or business idea. And in this globalized world, it is but smart to NOT stick to limited geographical areas.
[Image via Yahoo Small Business]