This has been a tough year on some of the established startups like Facebook, but other new companies have fared well. Here is a look at some of the best that have survived and thrived in 2012.
Storenvy is a website that allows physical stores to set up an online storefront and sell merchandise. You will find stores on Storenvy that you can’t find anywhere else. When you buy or “envy” an item, it is promoted to other users on the site. You can get a customized email every few days telling you what is most popular.
This is a new website based on the premise that people are looking for great how-to guides on a variety of subjects. Since it is an active community, if you have a question for a guide creator, they will help you out. And if you want to create your own guide, you can add pictures, videos, captions, to make it even more helpful and share it with the rest of the community.
This site is created by the designers of Blogger and is a different view of blogging. Instead of listing posts in order of date, it organizes them by topic and allows viewers to recommend them. This lets quality content stay at the top of the pile instead of getting pushed aside by newer content. As they say on the site, they are looking for valuable content instead of what is in the moment.
This startup capitalizes on the idea that people might not have time to read something right when they find it on the internet. With Pocket, they can save it for later even when they don’t have an internet connection. Pocket works in your web browser, from email, over your smartphone and tablet to give you access to information when you want it. It also works with videos and other content.
It will be interesting to see which of these startups are around for the long term. They all have a solid concept, but it’s up to the users to decide if they provide what they need the way they need it.