E.ventures Shares Tracking Tool

E.ventures is sharing the wealth.  Rather, they are sharing access to the wealth of data and information available from their internal tracking tool. E.ventures is a global venture capital firm that has been investing in Internet companies for more than 15 years.  E.ventures has collected a vast amount of data over the years.  With that in mind, E.ventures co-founder Tom Gieselmann built a tracking tool that would keep track of how different web properties were growing, or not growing, over a span of time.  This tracking tool was part of a push to use data in a way that would give his firm a competitive advantage.

This tracking tool was named The Daily Gieselman and used internally by the company for a period of time.  The Daily Gieselman gave an objective, data based look at how current and potential investments were performing.  Specifically, it helped the investment firm to see the big picture when it came to whether or not companies were increasing engagement and adding users.  It also was able to show if companies had plateaued or even declined. Part of how the tracking tool accomplishes this task is by capturing the rankings daily.  It also does data trend analysis over a period of time.  The Daily Gieselman takes in data from Alexa as well as data from iTunes.

Now the firm has decided to make this tracking tool public. Users can now view ranking and trend data that has been collected over many years.  Users can also cross-reference this data by using other tools such as the CrunchBase API.  Previously, the Daily Gieselman would have been difficult for the average user to interpret and use.  However, in order to offer this to the public and to make this something that would work for the average user, a more accessible user interface was designed.  Now this treasure trove of data is available to anyone who is interested.

[Image via techcrunch]