The Apple iPhone line of devices will not receive display size upgrades in the near future.
Speaking to investors during the company’s fiscal Q2 financial conference call CEO Tim Cook took a jab at competitors over their user of larger display sizes. The company’s leader claimed during his speech that the tech giants competition has chosen to sacrifice screen quality for larger sized displays.
Apple’s CEO said larger displays sacrifice resolution, color quality, screen longevity, white balance and portability.
According to Cook:
“My view continues to be that the iPhone 5 has the absolute best display in the industry, and we always strive to create the very best display for our customers. We wouldn’t ship a larger iPhone while these tradeoffs exist.”
The comments very much mirror the late Apple CEO Steve Jobs who once said anything smaller than a 9.7-inch iPad would be too small to hold for extended periods of time. As we all know the iPad mini eventually did surface and demand for the device over the last year has been stellar.
Rumor mongers in the meantime have long called for a larger display. While Apple originally started off with a 3.5-inch screen size that quickly grew to four-inches for the Apple iPhone 5 with Retina technology. A recent rumor has suggested that the Apple iPhone 6 could hit 4.5-inches and arrive in 2014.
Customers in the meantime have embraced the larger displays. In fact, Samsung’s new Galaxy S 4 touts a five-inch display that outputs at 1920 x 1080 pixels of resolution.
Apple has long remained tight-lipped about its technological advances. If one thing is for certain with Apple iPhone products it is that customers don’t typically know what they want until Apple tells them.
While Apple touts its focus on quality controls the company is preparing to release a low-cost iPhone that features a plastic body and toned down specs.
Do you think Apple needs to back off its past practices and embrace a faster pace of technology advancement?
[Image via theverge]