It has been reported that Apple have hired the former CEO of Yves Saint Laurent, Paul Deneve, to work on “special projects”.

The report was first confirmed by Adam Satariano a Bloomberg reporter, who tweeted that Deneve will report to Apple’s CEO  Tim Cook.  Satariano was told, “We’re thrilled to welcome Paul Deneve to Apple.”

Paul Deneve

Paul Deneve worked for Apple in the 1990s

Deneve has had an interesting career, working for Courreges, Nina Ricci and Lanvin. But more interestingly, he spent seven years working at Apple during the 1990s in European sales and marketing.

Needless to say, he won’t be joining the sales team this time. With Apple set to explore wearable technology like the iWatch, who better to advise them on design and fashion sense than someone who has made it their mission to make people look trendy?

It seems that Apple are really keen to make their new products look great, maybe in a bid to make them stand out from the competition. Tim Cook recently called wearable computers and “incredibly interesting” market that was “ripe for exploration”.

Whatever Yves Saint Laurent’s former designer comes up with, we’re sure there will be some great brain storming sessions between Deneve and Jony Ive when it comes to design!

[Image via imore]

SOURCE: http://www.theregister.co.uk/2013/07/02/apple_hires_yves_saint_laurent_ceo_paul_deneve/