About two months ago, Microsoft users were treated to the slashing of Surface RT prices. I think you’ll have to pay me to actually use one of those things, but no one can deny that there is still a market for Microsoft Surface tablets. Then again, the market does not really seem to be kind to Microsoft, so the initially temporary price cuts have been made permanent!
Good news, isn’t it? For those who have their hearts set on having a Microsoft Surface, the price cut does away with the need to hurry up. For those who may not have been considering buying one, the decrease in price may be enough incentive.
The nitty gritty
So how much will you have to pay? ZDNet lists the price cuts in detail.
- $100 (U.S.) off Surface Pro (including the 256 GB SKU). This means the entry-level Surface Pro will now start at $799 (U.S.)
- $40 (U.S.) off Touch Covers. Touch Covers will now start at $79 (U.S.), and Limited Edition Touch Covers will now start at $89 (U.S.)
- $50 (U.S.) off Surface RT bundles. Surface RT bundles will now start at $399 (U.S.)
The most significant price cut is for the Surface Pro, but the actual price is still NOT cheap. At that price, I am pretty sure you can find something else that will give you more value for your money. Say, something like the iPad?
What might be the reason behind the permanent price cuts?
Off the top of my head…could it be that sales are not meeting their expectations? (How can that be possible???)
The official word, though, is “to meet customer demand and retailer expectations”; and according to a spokesperson, “The customer response to recent Surface pricing and keyboard-cover promotions has been exciting to see, and we are proud to begin rollout of Surface Pro, Touch Cover and Surface RT bundles at even more affordable prices.”
Euphemism at its best, huh?
For more details on price cuts – and everything Surface – visit the official web site.
[Image via Forbes]