Samsung clearly don’t want to be left behind in the gold rush. Following the release of Apple’s gold iPhone, Samsung has announced it will be launching its very own golden phone.

gold samsung galaxy s4

The new Gold Edition Galaxy S4 will be available in two options, a Gold Pink model or a Gold Brown. The technology company has been showing off the new handsets on its United Arab Emirates social media outlets.

It is unlikely that these luxurious handsets will reach global distribution but instead look to be targeted at a well-off demographic, similar to the one that the Nokia Oro was aimed at.

But at least Samsung can say it too has a golden flagship product.

[Image via Gizbot]

Source: http://www.theverge.com/2013/9/25/4769086/samsung-counters-iphone-5s-with-a-golden-galaxy-s4