Do you remember the days when Sony was the big name in consumer tech? I do, but the tech realm is such a capricious one, and before you know it, you might be at the bottom when only a day before, you were at the top of the world. Sony is not dead – yet – but it sure has felt the pressure of the changing tech landscape. As such, the brains behind the company have been scrambling to find something new to offer the demanding public; and maybe, just maybe, they’ve found it: Video Unlimited 4K.

sony

The name says it all – Sony is offering a 4K video download service.

In this day and age, when downloading, streaming, and instant gratification is the norm, this seems to be the right move. We also cannot ignore the fact that consumers are leaning more and more toward high quality audio and video, and with television sets offering better quality every time new lines are announced, e know that 4K being the standard is not too far away.

The announcement of  Video Unlimited 4K also comes with Sony launching two new TV models, both of which are 4K capable at 55 inches and 65 inches. That’s enough to make any decent movie/TV show enthusiast drool!

Initially, Video Unlimited 4K will only be available in the US (irritating for those not in the country, but rather understandable). To be able to avail of the service, consumers need to get their hands on a 4K Ultra HD Media Player (FMP-X1). The downside is that this device will set you back $700. On the upside, you’ll have a powerful home media server that comes with 2TB of storage plus 10 feature films.

As for the content, you can choose to rent or purchase. TV shows are to cost $3.99 per episode while feature films are $7.99 (24 hours of rental) and $29.99 (purchase).

Pricey? Definitely.

You have to remember, though, that this is very early stage, and early adopters will pay for such a service (including the required gadgets). If you’re balking, then you’ll just have to wait till the prices reach a decent level.

[Image via Mashable]