Amazon, having extended their original reaches, far beyond the realms of selling books, now they are deep into the world of tablets and online marketplaces. And now they are reaching even further in their latest effort; “Login and Pay with Amazon.” The new service does exactly what it says on the tin: It allows many online businesses to implement a login/pay system using existing Amazon accounts.
For Amazon, that means a cut in the sales margin by technically acting as a middleman. For businesses, it means an easy implementation of a widely used system (consisting of a “set of widgets and APIs” that are needed to get the pay service running on your site). For any active account holders, it means their Amazon login will now work across the whole of the (implemented) web. “Amazon has more than 215 million active customer accounts,” said Tom Taylor, Vice President of Amazon Payments.” Login and Pay with Amazon enables companies to make millions of our customers their customers by inviting online shoppers with Amazon credentials to access their account information safely and securely with a single login.”
The model works by companies encouraging their customers to create an online account in order to offer a personalized shopping experience. Buyers want the advantage of creating an account to save purchase preferences when shopping online, but the majority are bothered by the hassle of website registration. Increasingly, they choose to shop on sites that offer hassle free online payment options to take advantage of stored information. This is where Amazon takes the reigns, by introducing a solution where buyers can both login and pay on any participating site using their Amazon credentials. This allows online merchants to create long-term relationships with more customers.
Login and Pay with Amazon helps replace guest checkouts with recognized customers, this leads to improved services which may include: instant access to shipping addresses and payment methods, managing and tracking orders, purchase history detail and special discounts. “So far, the consumer adoption rates that we’ve been seeing with Amazon Payments have exceeded our expectations and we’re excited to see the results once we start offering our customers the bundled solution of Login and Pay with Amazon towards the end of this year,” said Ash ElDifrawi, Gogo‘s chief commercial officer. “We know that Amazon buyers are highly satisfied with their payment experience on Amazon. We also know through our research that Gogo users want alternative methods of payment. By offering Amazon Payments, we are providing Amazon customers an easy way to pay for Internet access on Gogo.”
Login and Pay with Amazon works seamlessly on desktop, tablet and mobile devices. Online merchants get simple, low pricing for payment services and fraud protection from Amazon at no extra fee. Amazon does not share the customers’ credit card information, and purchases are covered by Amazon’s A-to-Z Guarantee, offering buyers the same transaction protection that they receive when purchasing products on Amazon.com. Move over Paypal, the winds of change are blowing…
[Image via: hitechweb]