Facebook has announced that it will now be placing video advertisements into the news feeds of its users.
In a blog post the company said: “Marketers will be able to use this new format to tell their stories to a large number of people on Facebook in a short amount of time — with high-quality sight, sound and motion. This approach will continue to improve the quality of ads that you see in News Feed.”
These ads will play automatically on both mobile devices and desktop pcs but there will be no sound unless the user clicks, taps or views the ad in full screen.
In a bid to minimize users data consumption, Facebook has said that videos will only be downloaded on to mobile devices when the devices are connected to Wi-Fi networks.
Facebook used a demo video embedded in a typical news feed, showing users how it will work and what to expect. The company has been testing video content since September and the response has meant that the introduction has gone ahead. “As a result, we’ve seen views, likes, shares and comments increase more than 10 percent,” the company wrote in a blog post.
What do you think of Facebook using video advertising in its news feeds?
[Image via ibtimes]