Samsung arguably have the largest portion of the smartphone market to date, but now, as Blackberry is dying in the business field, Samsung is hoping to take those clients, floundering in Blackberry’s wake and build a more secure Business to Business (B2B) model.
So, it should not come as a shock that they are producing custom made devices for companies such as Coca Cola and Pepsi. From a business to business standpoint, this is a very intelligent move.
Up to now, they have made plenty of modifications to get their smartphones up to speed in the safety department. They first did this with the Samsung SAFE software and more recently with KNOX. Samsung smartphones are well equipped to be a driving force behind many corporations and businesses when it comes to utilizing mobile devices.
This information is provided by the Korea times. They also state that not only is Samsung looking to make custom devices for corporate giants; Coca-Cola and Pepsi, but also world logistics service, Fed Ex, as well as other “global players” according to Samsung. This is a huge push from Samsung to enter more into the Business to Business sector, which could certainly reinforce and set their place holding as the number one smartphone manufacturer.
Obviously since these devices are going to be used by commerce and enterprise, we can speculate that they will have all kinds of features that you would not see on a normal Samsung smartphone, such as a built in barcode scanner for logistics.
Ever since Blackberry is losing its grip on the corporate scene, Samsung clearly want to take over as the new reigning king.
It seems like an intelligent move from them, but we will just have to wait and see how it affects their business. There are many reasons for Samsung to advance on this front, the most obvious being; the market has almost become completely saturated with smartphone devices on the business to consumer side of things and this seems like the next logical step, but we shall have to wait and see.
[Image via societyandreligion]