Is Facebook Interested in Fitness?

Facebook has its fingers in many pies, if not all of them.  From virtual reality to instant messaging and everything in between, the world’s best known social platform is ever expanding. The purchase of company after company has seen Facebook grow at an exponential rate.  But what is next for the company?

Well, it seems as though fitness may be on the list of things that Facebook want to accomplish in its career.  The firm has recently acquired the fitness app Moves.  This app helps the user monitor their daily physical activity and also their calorie count on a smartphone.

The app was developed by two-year-old Finnish startup, ProtoGeo.  The company announced on Thursday it had been bought by the social networking behemoth. As usual with Facebook’s acquirements, key members of the team would be moving to the Facebook headquarters in Menlo Park, California.  Interestingly no financial details of the Moves deal were made public.

Both firms have said that Moves would continue as a standalone application, rather than be integrated into framework of Facebook.  Users of Moves have been assured that “there are no plans to change that or commingle data with Facebook…the Moves team has built an incredible tool for the millions of people who want to better understand their daily fitness activity, and we’re looking forward to the app continuing to gain momentum,” Facebook has said in a recent statement.  Executives at Facebook have informed analysts in a conference call on Wednesday that they were resolute on building up their “ecosystem” of apps as a way to bring more users to the firm and then eventually locate more avenues for revenue via advertising or some other way.

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[Image via moves-app]

SOURCE: http://phys.org/news/2014-04-facebook-app.html