The latest updated version of the Beats Music iPhone app is now taking new subscriptions utilising the iTunes billing system. The motive for this action is due to the high number of iPhone users, which the service currently has, coupled with the difficulty in getting a new subscriber base without an in-app option.

This updated change comes with a hefty price for Beats Music, however; out of the $10 monthly service rate, $3 of it will be paid directly to Apple.  The fee that Beats Music is paying is apparently worth the update, to the company. Currently, well, at this point in time anyway, the update has not come with a price hike attached to the service to cover the costs that the music firm will be shelling out.

Ian Rogers, Beats’ CEO, said to the researchers at Re/Code that this decision was based on the complete number of iPhone users: over half of Beats Music subscribers use the Apple handset and by offering the new in-app subscription option, the company anticipates that the total number of subscribers will increase.

iTunes To Start Selling Subscriptions To Beats Music

Rogers went on to address the speculation regarding company’s subscriber numbers, saying, “We’ve had far more people try the product than projected. Clearly the marketing works. The conversion rate on the AT&T plan is off the charts. It’s safe to say the biggest problem is converting iOS users, and we’ve just fixed that.”

Well, we will have to wait and see ‘if’ this move fixes their problems.  You can download the app through the iTunes Store.   As always, if you would like to leave a sensible comment, then please do so in the comments section below.

[Image via evolver]