Google is looking to officially announce Android One in India, sending out press invites for an event on September 15. Most of the event should just be reiteration from Sundar Pichai, or whoever is the main speaker, telling Indian customers what Android One is and why it is better than what is currently on the market.
Android One was announced early at Google I/O this year. The main focus on the new program is to make low-end manufacturers not feel the burden of developing a smartphone, by getting Google’s backing on what parts to choose, how to optimise software and potential free advertising.
In return, Google hopes this advertising and optimisation will bring large Android growth in India, the second most populated country in the world. Android One might also come over to China, although Xiaomi, Lenovo and Huawei already understand low-end manufacturing.
Google will partner with three local Indian manufacturers, Micromax, Spice and Karbonn. It is expected at least one device will be shown off at the September 15 event, costing less than $100.
There is no word currently on how much Google is willing to spend in India. For Motorola’s Moto X launch, Google gave the subsidiary $500 million to use, allowing Motorola to raise awareness of the device, even though it still was not a success.
Android One will start in India, but Google has plenty of other countries where the growth of Android and mobile phones in general is starting to take off. Getting this program into those areas could bring new manufacturers to the fold, who could make millions of the growing economy.
We might even see Android One hit developed nations like the United States and certain parts of Europe. Having a program that rewards manufacturers who stick to the guidebook will always be helpful, especially when it comes to manufacturers like Samsung and LG adding too much bloatware to their products.