Alcatel One Touch announced more information about the WATCH at the Consumer Electronics Show (CES) 2015 in Las Vegas, following a teaser earlier in the week.

The WATCH will run Alcatel One Touch’s own software, instead of confining itself to Android Wear. The software will work with iOS and Android, making it an option for Apple fans seeking an Apple Watch alternative.

Specs wise, the Alcatel One Touch WATCH features a 210mAh battery, supposedly capable of offering two days of use. It will also feature a built in heart-monitor, accelerometer, gyroscope and altitude meter, the WATCH is also water resistant.

Alcatel WATCH

Alcatel One Touch has followed Motorola and LG with the same circular display, but unlike the Moto 360 the WATCH does not show drivers on the bottom of the circular display, an added bonus.

The WATCH also features a capacitive back button for navigation and a physical power button on the side of the device.

Alcatel has confirmed there will be no apps store at launch, and only Alcatel’s own apps will be pre-installed on the WATCH. This will not be permanent, and Alcatel hopes to have a smartwatch apps store by the end of 2015.

The best news about the Alcatel One Touch WATCH has to be the price, starting at $149, it is much cheaper than Android Wear alternatives and the Apple Watch. It will come in four variants, two with sports bands and two others with metal bands. Alcatel One Touch is betting big on the U.S. adoption of its products in 2015, recently acquiring the Palm OS brand and announcing a revival to the platform, killed off by Hewlett Packard a few years ago.

CES 2015 has been home to a range of Alcatel announcements, and it is clear the company wants to be a major player in the mobile world. Whether anyone will care is still up for debate, but Alcatel has put themselves in a good position.