Volvo have been world leaders in safety for many, many years. In fact, it was Volvo that gave the world the seat belt; it was an engineer at Volvo called Nils Bohlin who invented the three-point seat belt back in 1959. The company saw that the design was so good, that it would benefit all road users, so they gave the patent away for free, so that every car manufacturer could use the design.

Volvo haven’t stopped there. The company have been heavily credited for their safe cars and have won awards for vehicle safety. The Swedish car manufacturer have recently turned their attention to two-wheeled safety, in the form of bicycles.

Volvo and UK design firm Grey London have collaborated with Albedo100 in order to design and create a reflective spray-paint that is highly reflective and only visible at night. The product is called LifePaint. Although the substance itself is technically not paint – it is a washable material, which lasts about 10 days after an application. The really cool thing about this technology is that it totally invisible until it is hit by the beam of a car’s headlights and then it glow like the sun.

Nick Connor, managing director at Volvo Car UK said in a statement:

“Every year more than 19,000 cyclists are injured on the UK’s roads…At Volvo, we believe that the best way to survive a crash is not to crash, and are committed to making the roads a safer place by reducing the number of accidents.”

Volvo says the water-based LifePaint can be applied anywhere you would need it, whether that be on clothing, helmets, shoes or backpacks.

The spray is currently available in six cycling shops in and around London; Peloton & Co, Cadence Performance Limited, Athlete Lab, The Velo House, Bespoke Cycling, Fully Charged and Globe House. If the new product does well, then Volvo may decide to ship it internationally.

[Image via kafakutu]

SOURCE: The Verge