The ROI of Inclusion: How accessibility partnerships deliver tangible value for agencies and clients?

Digital accessibility stopped being optional many years ago. Ensuring that all our clients can access our services is simply fundamental. We can look at it from the point of view of service to those clients, but even from the point of view of return on investment we will find that offering an accessible system benefits all parties.

Companies that prioritise accessibility increase the performance of every investment, whether in marketing, technology or design. From our position as agencies, consultancies or managers of affiliate networks, accessibility is directly a competitive advantage, a guarantee of better operational efficiency and a way of securing greater long-term loyalty. Let’s talk about how to integrate accessibility partnership— in agency, affiliate or strategic alliance mode — to turn inclusion into tangible ROI metrics.

Inclusion as a business strategy: partnership models and objectives

Accessibility is no longer just a technical requirement, but a value that connects compliance, user experience and ongoing growth. The service and opportunities that All in One Accessibility® offers us to scale, to integrate accessibility into our commercial processes and to improve our value proposition for businesses. The objective is shared and the outcome is clear: we can drive the adoption of accessibility among clients and in markets for the benefit of visitors while strengthening our services for the companies we advise.

All in One Accessibility® presents us with three collaboration paths to adapt to our needs and offer us a strategy with the most attractive commercial incentives. Through the Agency Partnership we can integrate the widget and complementary services directly into our agency packages, and we will have full control over branding and pricing. With the accessibility affiliate partnership we will enjoy performance-based revenue, with up to 30 % commission, through a referral system. And with the Strategic Partnership we will be able to carry out native, full integration into platforms, SaaS and business ecosystems.

The objectives of these alliances can be summed up as creating a repeatable framework where compliance, experience and business reinforce each other in a collaborative way. We are talking about accelerating our rollouts, centralising the management of multiple sites, being able to standardise metrics, reducing response times and being able to support proposals that integrate the WCAG, EAA accessibility widget, manual auditing and the subsequent web and document remediation as a way of delivering real accessibility.

As we see market demand grow, supported by standards and by legal, reputational and operational incentives, agencies and partners that offer to integrate accessibility stand out in a niche with strong traction and surprisingly low saturation. Inclusion also offers our clients a direct competitive advantage, so the strategic equation involves less risk, longer-lasting relationships and recurring revenue streams around annual licences, audits, remediation and the natural evolution of the project.

The ROI of inclusion with All in One Accessibility®

When we talk about ROI in the field of accessibility we need to focus on four pillars: financial, brand, operational and relational. Integrating the WCAG accessibility widget and associated services enables us to receive more predictable revenue while streamlining projects. On all four fronts, the advantages take different forms.

Financial ROI

On the financial side, the WCAG accessibility widget – All in One Accessibility® offers us: reduced risk of penalties, optimization of compliance costs and the creation of a revenue line based on subscriptions and high-value add-ons. Monetisation also takes several forms, since in addition to annual licences we have upsells from manual audits, from site and document remediation, from VPAT/ACR, training and also maintenance.

Brand ROI

In brand terms, partnering with All in One Accessibility® is an excellent way to enhance our proposition with inclusion, responsible innovation and digital leadership in front of companies and public bodies. This is no minor point, because the credibility we gain when presenting ourselves to enterprise accounts with methodology, evidence and certifications that meet their real needs and concerns is something we should take very seriously.

Operational ROI

Operationally, we can deploy the AI accessibility widget in just two minutes and on any platform. With only a few clicks, we have access to more than 70 accessibility and usability features with a surprisingly light technical footprint and constant measurement of the level of compliance. We are talking about more than 700 CMS, LMS, CRM and e-commerce platforms, with WordPress, Shopify, Magento, Drupal, BigCommerce, Webflow, Wix, Odoo, Typo3 and Squarespace being the ones that most often catch the eye of our future clients.

The dashboard offers us an accessibility scoring system, automated reports, real analytical tracking and tools such as AI-generated alt text, widget size control, color and position customization and profiles for blindness, dyslexia, ADHD, colour blindness, epilepsy or different cognitive needs. It is a full deployment that aligns with global regulations and also includes translation into more than 140 languages.

Relational ROI

Accessibility substantially changes the relationship between agency and client because it offers a service that goes beyond what is usual. It solves a real need that many companies see as something considerably difficult to implement. Projects that used to be one-off move into a framework of ongoing collaboration, with audits, remediation roadmaps, quarterly compliance reports and sustained support that turns into an annual renewal.

Collaboration models and how to activate them to achieve measurable ROI

The choice of model will depend above all on our type of requirements, on the depth of integration we are looking for and, it has to be said, on the commercial ambition we want to achieve in each portfolio. We have several options.

Strategic Partnership: co-creating value within the ecosystem

The strategic partnership route is designed for technology providers, SaaS platforms, integrators and vendors who want to add accessibility into their website flow as a white-label subscription. We can offer the accessibility scanner, also white-labelled, so that we integrate the widget and services transparently and enable ourselves to propose and coordinate co-branding and co-marketing with full confidence.

Agency Partnership: scaling accessibility into the agency’s day-to-day

For agencies that offer development, marketing and analytics in combination, the accessibility agency partnership program allows us to access a centralized multi-client dashboard, enjoy the flexibility of resale with custom branding, have full control over pricing and benefit from priority support. In addition to our usual services, we can offer accessibility with deployment in minutes, with automated reports, planned audits and clear remediation workflows.

By turning accessibility into a stable service line with renewals, upsells and the ability to bundle the widget together with audits, inclusive design and internal training for consultancy, our offer grows in value while we manage to capture more and better accounts.

Affiliate Partnership: purposeful profit for consultants and creators

Finally, the affiliate model works with a system of registration, promotion and sales generation. Here we access recurring commissions of up to 30 % for each referred subscription. With dashboards and materials ready for us to get started, it is a very interesting plan for consultants, freelancers, content creators and marketers who recommend digital tools to other businesses and professionals.

How to join the accessibility partnership program?

Have we decided to improve our accessibility offer for our clients? Joining the program is extremely easy and gives us immediate access to dashboards, training and marketing assets that support us in going to market. First, we choose the modality and register for the partnership program. Then we access the partner dashboard, training and resources and activate the offer for our clients.

The program has no entry cost and, even though there is no technical complexity, they have a dedicated partner success team to support us during onboarding and to optimize our first campaigns. If we want to make the decision with more data, we have a 10-day trial.

Ready for the future of inclusion?

Interest in accessibility can only continue to grow. The reasons are several, but regulatory changes and the maturity of AI and automation models that facilitate coverage and precision stand out. Positioning ourselves as soon as possible as a company that can offer this value to our clients is something we should take very seriously, but how do we really quantify the ROI?

Metrics to quantify ROI

Measuring is as important as executing. It is key that our clients can show their boards, shareholders or auditors the ROI achieved. As intermediaries we have a set of KPIs that establish a direct relationship between the adoption of the widget and subsequent services and business results in acquisition, loyalty and operational efficiency. Stand-out indicators include improved conversion rates after activating accessibility features, reduced remediation costs, MRR/ARR growth through renewals, increased sessions with real interaction and progress in terms of Core Web Vitals and SEO.

A platform with guarantees

In institutional portals, the widget absolutely accelerates alignment with standards such as the EAA or EN 301 549, while in e-commerce, adjustments to reading, contrast, voice navigation and profiles increase conversion. In university and healthcare environments, the multilingual capacity, with more than 140 languages, and the management of accessible PDFs have a direct impact on the service delivered and on compliance.

In platforms, the ability to integrate accessibility from the core of the product and the power and recommendation capability of the scanner provide a competitive advantage. Each vertical quickly finds a combination of features and services that, to the surprise of many companies, shows up in the metrics and the returns.

The widget covers standards such as WCAG, ADA, Section 508 and EAA. It includes features such as a screen reader, voice navigation, automatic content scaling, contrast management, reading guides, preset profiles, focus tools and even specific filters for different types of colorblindness.

At infrastructure level it has a regional European server, ISO-certified and with strict compliance with GDPR, CCPA, COPPA, HIPAA and SOC 2 Type 2. The solution also allows us to add manual audit add-ons, PDF/UA remediation, VPAT/ACR, to improve the accessibility of native mobile apps and SPA audit compliance.

Inclusion drives meaningful impact and long-term value

Positioning accessibility as a core part of operations – not just an optional add-on – is both an ethical choice and a smart business strategy. All in One Accessibility® brings together technology, compliance, and growth-focused capabilities to help organizations translate inclusive practices into sustained ROI.

Whether through agency partnerships, the affiliate program, or strategic alliances, supporting accessibility contributes to something larger than a competitive advantage. It reflects a commitment to human dignity and a more responsible digital ecosystem.

This is a pivotal moment for companies investing in inclusive digital experiences. As partners, taking this step means contributing to the next phase of digital innovation with solutions that benefit clients, users, and the broader business community.