Adobe has revealed that it now powers more than 75% of all digital issues, which are consumed on mobile devices. Adobe Digital Publishing Suite, more commonly known as DPS, is a codeless app generator for publications.
Freshly unearthed data from Adobe shows that DPS, which releases publications that are compatible with iOS, Android OS Tablets, and Amazon’s Kindle Fire, is driving the growth of digital reading. The figures show both an increase in both circulation and reader engagement for well known publications such as Time and National Geographic.
Thousands of publications have taken DPS on to power their digital content, since Adobe DPS was released less than three years ago. Collectively more than 150-million issues have been downloaded on mobile devices during that time.
Jeremy Matthews, CEO of Dax Data, a South African Adobe distributor said, “We are not surprised by these findings as DPS helps publications deliver engrossing high quality digital content…DPS will help local publications increase their reach and engagement as South Africans embrace the tablet revolution.”
Adobe partly attributes their success to the suite of marketing tools, such as built-in social sharing and custom push notifications, which alert readers to new editions. This means that newsstands will be able to produce their own readers, which are capable of displaying digital magazines built with DPS. This is a huge move and it is very similar to what Adobe did with .pdf and documents, opening up a file format so that it becomes the standard. But in this regard, Adobe wants .folio to be the standard format for interactive design.
Nick Bogaty, head of digital publishing at Adobe says, “Engaging reading experiences combined with in-app consumer marketing capabilities provide publishers with the tools they need to continue generating explosive growth in digital circulation.”
Adobe has also announced that it will now publish the technical specifications for its .folio format for digital magazines under a free license. We will have to wait and see ‘if’ the move by Adobe pays off and we see .folio as the standard. Only time will tell.
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