Google: A synopsis:

In the beginning was the word, and the word was Google. Then God Google  said: “Let us remake the internet in our image, in our likeness, so it may rule over the search browsers of cyber space.” And Google saw what it had made, and it was very good. Then God Google said: “For financial, tax, accounting and accountability reasons, we shall create a new parent company and name it Alphabet, and rule over Google, and Google will then unveil a new logo swaddled in marketing speak.” And yea, it came to pass.

Google

 

But seriously:

Google introduced its new logo via a blog post on Sep. 1st announcing that the new design was all about the changing ‘identity family,’ of the Google brand. The redesign is apparently meant to reflect the different ways the world uses Google products across the whole array of existing platforms and devices currently available.

It used to be that Google was literally just a search box set against a white screen. Google though, has been more than ‘just’ a search engine for quite some time. The new design isn’t just supposed to be about simplified, childlike lettering, but instead is supposed to show “you when the Google magic is working for you, even on the tiniest screens.” At the time of publication it was still unclear whether the ‘magic,’ was in fact actually magic.

So, what’s new then?

The new logo is still as colourful as it ever was with the major visual change being that ‘Google,’  is written in a new font. While it may be a case of blink and you’ll miss it, the internet giant also intends to replace its synonymous  “little blue ‘g’ icon” with a “four-color “G” that matches the logo. The new font is called “Product Sans.” Basically, the new typeface is about making sure that ‘Google,’ looks good on whatever device a user uses; from desktop computers, to smartphones, to smart watches, the iconic letters have to shine and standout.

But Google has not been alone in changing up the way it appears on screens. Earlier this year Facebook launched its own mobile optimized logo, and  BMW, and Airbnb have also undergone similar changes in recent times.