Motorola Launches Smartphone For Under 150USD

Motorola has yet again launched an affordable smartphone, competing with Chinese and South Korean manufacturers.  The Moto E handset will set you back £89 or 149USD!

Obviously aimed at first-time buyers of smartphones, this device is a decent Android model with a decent price!  Senior vice-president of Motorola products, Charlie Tritschler, stated: “We are on a mission to end the feature phone. We believe at this point there is enough capability in what we can create in terms of smartphone level that it’s time to say goodbye to feature phones.”

The Moto E is a 3G phone that runs the latest software for Google Android (KitKat).  It has a 4.3 inch display, all day battery life and a 5 megapixel camera.  It contains 4 GB of storage and a microSD slot for adding up to 32 GB of additional memory!  In addition, it has 1 GB of RAM, which is double what the average phone contains with this low price.

Last year, Motorola launched the Moto G which cost consumers £135, though you could buy the phone for under £100 when it was on a pre-paid plan.  They are hoping they can keep their momentum, as it was popular in the UK, Europe and India.

Tritschler said: “We really want to drive down the cost of an exceptional phone, something our engineers have been working on for a while resulting in the Moto G and now the new Moto E, with which we can drop the price down even further.”

The Moto E has been fitted with exciting features like scratch resistant Gorilla Glass 3 and waterproof nano coating.  Motorola will also guarantee an upgrade to the next version of Android.  These features are usually found only on phones that are twice the price.

Tritschler explained that the Moto E was “the phone for folks who would like to have a smartphone but just can’t afford it.  Now they’ll have a product that offers a great smartphone experience that allows them to shift off a feature phone.”

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[Image via fonearena]

SOURCE: http://www.theguardian.com/technology/2014/may/13/motorola-moto-e-android-smartphone