Amazon has their fingers in many pies. In fact they are at the forefront of lots of services from shopping to media and everything in between.  Take the latest news from the Amazon camp; US subscribers to Amazon’s Prime Instant Video platform, with broadband speeds that are capable of at least 15Mb, can now watch a plethora of TV shows and movies in 4K Ultra HD resolution. The really interesting news is that much of this new 4K/Ultra High Definition content has been made available to Prime subscribers completely gratis. That’s right folks, if you are an Amazon Prime subscriber then you shouldn’t need to shell out any extra cash for your monthly subscription!

The TV shows currently on offer in 4K are ‘Alpha House’, BBC America’s ‘Orphan Black’, ‘Transparent’, and children’s series ‘Gortimer Gibbon’s Life On Normal Street’, while ‘Hand of God’, ‘Red Oaks’, ‘Mozart In The Jungle’, ‘Bosch’, and ‘The After’ are also lined up for 4K release.

There are also the seven new pilot shows recently created by Amazon’s own studio: ‘Cocked’, ‘Down Dog’, ‘Mad Dogs’, ‘Man In The High Castle’, ‘Point Of Honor’, ‘Salem Rogers’ and ‘The New Yorker Presents’ that will be available in 4K when they are released in the first half of 2015.

For movies there are a few back catalogue movies from Sony Pictures Entertainment that have been made available to Prime subscribers, again at no extra cost; ’Crouching Tiger, Hidden Dragon’; ‘Funny Girl’; ‘Hitch’; and ‘Philadelphia’. Also for the roll out of this new service, Amazon will also serve up the ‘Tony Bennet & Lady Gaga: Cheek To Cheek Live’ concert.

Amazon customers will additionally be able to purchase a more varied and up to date selection of Sony-sourced 4K films, including; ‘After Earth’ (ouch), ‘American Hustle’, ‘Captain Phillips’, ‘Elysium’, ‘Godzilla’, ‘Hancock’, ‘Moneyball’, ‘The Mask of Zorro’, ‘The Monuments Men’, ‘The Amazing Spider Man’, ‘The Amazing Spider Man 2’, ‘The Da Vinci Code’, ‘The Patriot’, ‘Think Like A Man Too’ and ‘This Is The End’.

Who will win the battle for 4K streaming between Amazon and Netflix? Who knows, but one thing is certain, the quality of media that is being provided is defiantly going to improve with these services. I, for one, am looking forward to looking through the catalogue of Ultra HD content.

[Image via 4k]

SOURCE: http://www.forbes.com/sites/johnarcher/2014/12/10/amazon-begins-streaming-4k-ultra-hd-at-no-extra-charge/