The battle of the mapping software giants continues to get interesting. Nokia on Wednesday finalized the acquisition of 3D street-level imaging specialist Earthmine.
Nokia will use the acquisition to help bolster the 3D mapping capabilities of Nokia Maps. The company recently gave its mapping software a facelift and renamed the product Nokia Here.
The Earthmine acquisition was announced several months ago with Nokia promising to close the deal before the end of 2012.
Members from Earthmine will join the Nokia Location and Commerce business division. Nokia and Earthmine have not revealed terms of the deal which probably involved at least a partial cash payment given Nokia’s poorly performing stock.
Nokia will likely use the company’s know-how to compete against Google Earth and Google Street View, both of which offer Google Maps customers with a unique way to navigate throughout cities and towns.
It has been a big week for Nokia’s mapping division which on Wednesday relaesed Nokia Here Maps for iOS devices.
Nokia will not comment on when Earthmine technology will be implemented but we would be willing to assume the software will arrive as soon as possible.
Following the close of Nokia’s acquisition Earthmine co-CEO John Ristevski said:
“We are very excited to be joining Nokia – a company with a huge presence and vision in mapping. We could not hope for a better place to fulfill and accelerate our mission of indexing the world in 3D.”
Nokia’s mapping division recently signed a long-term deal with Oracle and has promised to continue its expansion efforts with other enterprise customers.
With smartphone sales continuing to slip at the company we could be seeing the transformation of Nokia from a hardware to software manufacturer. If Nokia has taught us one thing since it was founded in 1865 it is that it can transform itself with the changing times, after all this is a company that went from operating a groundwood pulp mill that produced paper to helping usher in the age of mobility.