Should people be charged different fees to watch films on different size devices? That’s the latest idea as told by Jeffrey Katzenberg, the head of Dreamworks Animation.
Screen size will matter! Those who own ‘movie-sized’ screens will pay more than those who watch the same film on an iPhone. Katzenberg stated at a US conference that this pricing model will be the norm within 10 years.
Katzenberg spoke at the Milken Global Conference in California which is a forum for people to find solutions to challenges faced in business as well as a variety of other areas.
Katzenberg told attendees, ”Movies are not a growth business…A movie will come out and you will have 17 days – that’s exactly three weekends, which is 95% of the revenue. On the 18th day, these movies will be available everywhere ubiquitously and you will pay for the size.” He also suggested a cost model as follows: $15 (£9) per film for a movie-sized screen, $4 (£2.40) for a 75in (190cm) TV and $1.99 (£1.20) for a smartphone.
Katzenberg said, ”It will reinvent the enterprise of movies.” The chief executive (Greg Maffei) of Liberty Media Corp, TV distributor, agreed. He stated, “Few networks are impacted by technology more than the media business,”
However, not everyone thought it was an idea that could work. The Verge’s commentator responded, “Given the diversity of video streaming options available today, it’s hard to imagine a security system that would reliably recognise the exact size of the screen it’s being displayed on.”
So although it seems a good idea, how would they monitor the size of your screen? It will be interesting to see how this pans out!
As always, if you would like to leave a sensible comment, then please do so in the comments section below.
[Image via carinico]