The Worst Corporate Twitter Fails

Twitter is arguably one of the most powerful tools for companies to interact with customers and fans, however at the same time it can also be one of the most dangerous, with humorous hashtags often backfiring. In worst case scenarios some tweets have majorly offended, insulted or just downright annoyed Twitter users. Because of Twitter’s viral nature, it doesn’t take long for tweet fails to circle the globe, giving everyone the opportunity to voice their opinions and leaving big brands with nowhere to hide. Here’s a collection of some of the biggest corporate Twitter fails, that big company’s wish we could just forget.

Academy

Image 8 of 9

On the night of the Oscars, The Academy posted this picture of Robert De Niro with Penelope Cruz - the problem was they thought she was Salma Hayek. Whoops!