The Worst Corporate Twitter Fails

Twitter is arguably one of the most powerful tools for companies to interact with customers and fans, however at the same time it can also be one of the most dangerous, with humorous hashtags often backfiring. In worst case scenarios some tweets have majorly offended, insulted or just downright annoyed Twitter users. Because of Twitter’s viral nature, it doesn’t take long for tweet fails to circle the globe, giving everyone the opportunity to voice their opinions and leaving big brands with nowhere to hide. Here’s a collection of some of the biggest corporate Twitter fails, that big company’s wish we could just forget.

American Red Cross

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An American Red Cross worker accidentally tweeted a private message but the dignified if not slightly humorous response from the company helped to smooth things out. They responded by saying: "We've deleted the rogue tweet but rest assured the Red Cross is sober and we've confiscated the keys."