The Worst Corporate Twitter Fails

Twitter is arguably one of the most powerful tools for companies to interact with customers and fans, however at the same time it can also be one of the most dangerous, with humorous hashtags often backfiring. In worst case scenarios some tweets have majorly offended, insulted or just downright annoyed Twitter users. Because of Twitter’s viral nature, it doesn’t take long for tweet fails to circle the globe, giving everyone the opportunity to voice their opinions and leaving big brands with nowhere to hide. Here’s a collection of some of the biggest corporate Twitter fails, that big company’s wish we could just forget.

Qantas Luxury

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Remember we said timing was everything? Well here's another company that had to learn the hard way. Qantas encouraged everyone to share their luxury experiences with Qantas, using #QantasLuxury. Unfortunately only the day before, the company's whole fleet of planes had been grounded due to a labor dispute. Needless to say customers were not happy and relished the opportunity to share their not-so luxurious experiences.