The action camera that all sports and high adrenaline junkies carry, GoPro, have just announced that they would be soon expanding their current platform and will be branching into media. GoPro are collaborating with Roku and they will be launching their very own Roku channel soon. The GoPro streaming channel should be launching sometime this Spring and it will be a feature rich, custom-designed service.
Ed Lee, Roku VP is clearly excited about the project, “We’re incredibly excited to bring the action-packed videos created by the GoPro community to the Roku streaming platform. Roku delivers an experience that our customers truly love, and I know that they’re going to be captivated by the inspiring new content available to them with the launch of the GoPro channel this Spring.”
With this move, GoPro are demonstrating the company wants to change things up beyond simply offering a way of recording high quality video.
They’re aiming to become a media company and with the popularity of GoPro, the firm has a more than reasonable chance at making this new venture work. Adam Dornbusch, GoPro Head of Programming, is confident that Roku is the best platform to move forwards, as the company has the most amount of streaming users.
The GoPro streaming channel will be aired with featured playlists, best-of footage, favourite videos and recently watched videos. There will also be a product discovery feature to the service, this means that you will be able to ascertain what kind of device was used to record the video that you were watching, along with other equipment the creators have used in producing the content.
Further details regarding how users will be able to push their content to the channel have not been made clear, but I’m sure that we will not have to wait too long for that information to surface.
If you would like to watch a preview of what GoPro will be featuring on the new Roku service, take a look at their YouTube channel.
[Image via klops]