Target Adds Lower Free Shipping Minimums, Beats Out Amazon

Remember the good old days when all you had to do was spend $25 on Amazon and they shipped you your stuff for free? It was great, right? Too bad they quit doing it a while ago and instead upped the minimum order price to $35 in order to get the free Super Saver shipping. They also offer Amazon Prime, of course, which gets you free 2-day shipping on all kinds of items, but that costs $99 a year, which some people have trouble justifying. At least Amazon’s $35 minimum order for free shipping is still better than Walmart’s minimum order price of $50. But there’s another retailer out there willing to go even lower than Amazon’s price; Target has announced that they’ve completely changed their online shopping policy to lower the minimum order price to qualify for free shipping down to $25 – the price Amazon used to charge in years past.

Obviously with this change Target is hoping to increase their online orders and to maybe take some of the traffic away from sites such as Walmart and Amazon, which probably isn’t the easiest thing to do in the long run. Will they be successful? We’ll all just have to wait and see, though lowering shipping quantities/pricing’s always a great place to start.

This new change is effective right now on both Target’s website and mobile app.

[Image via Watchdog]

SOURCE: TechCrunch