Sony has been experimenting with its smartwatch design and has come up with the Fes Watch, a minimalist and monochrome looking watch made from e-paper. The thought process behind this unconventional smartwatch is to look at how fashion can play more of a roll in technology.

Of course, it has no where near the same features of the smartwatches already on the market, however the e-paper watch’s battery life is pretty impressive, with an estimated use of 60 days.

E-paper is the same material used in  e-book readers, like Amazon’s Kindle for example. It is the watch face and straps that have been made from this material and it allows the watch to easily change face and strap style.

fes watch

However this little experiment has been kept hush-hush by Sony, who chose to use one of its spin-off divisions to create the device. “We hid Sony’s name because we wanted to test the real value of the product, whether there will be demand for our concept,” said a Sony spokesperson.

There is no word from Sony about when we can expect to see the Fes Watch or what it will retail for but it could be that we see more products emerging made from e-paper. There will no doubt be those who think this is a ridiculous idea, especially because e-paper is limited in what it can display when compared to LCD. However Stuart Miles, gadget expert from Pocket-lint, thinks fashion is going to play a huge part in the tech industry next year and that feature limitations will not be a problem.

“Look at traditional watches now, they just tell the time and we’re happy with that,” he said, noting that one of the most popular smartwatches on the market, the Pebble, uses e-paper.

Tell us what you think!