Last week, Facebook incited talk when it sent out “real” invitations to a “big idea” event. The invite reads: “A small team has been working on a big idea. Join us for coffee and learn about a new product.” Small team. Big idea. Coffee. New product. That sounds like a good deal to me, doesn’t it?
Well, the day is today (10 AM PT to be exact), and as can only be expected, the talk has not stopped since the invites were made public. What do you think Facebook’s big idea is?
There seems to be a general consensus among tech pundits that the Facebook event is going to be all about Instagram. No, it’s probably not going to be something like their botched TOS revisions. It’s also probably not going to be all about the recently launched hashtag functionality. That’s already out, and it’s not really a product, is it?
“Multiple sources familiar with the matter” have been quoted as saying that today’s Facebook event is all about one thing: video for Instagram.
AllThingsD reports that this new product is something that has been in the works for a couple of years now; and since we have seen just how successful Vine has been, it is not unthinkable for Instagram to actually launch something concrete after all that planning.
Vine has made a lot of headway, albeit it also has a lot of stupidly funny (or funnily stupid) content. With the platform hitting 13 million users recently, it is living proof that the concept is nothing to scoff at. And why wouldn’t Facebook want its share of the pie? Its user base is even more impressive, with:
- 100 million monthly active users
- 40 million photos per day
- 8500 likes per second
- 1000 comments per second.
The question is just how will those numbers will flow if – when – video for Instagram is announced today at the Facebook event. What’s your bet?