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Fast food mega giant, McDonalds, has had a very long relationship with different promotional companies. There is usually a new movie that is about to be released or something of a similar line in the offing.
McDonalds tend to keep to the tried and tested method of fast food and a toy in their ‘Happy Meal’ children’s food boxes. In doing this they are amongst the world leaders in return sales, bringing parents and children back for more, year after year. It is a winning formula.
But the guys over at McDonalds are thinking outside the box a little of late. They have teamed up with Kobo to offer children an e-book with every Happy Meal purchase.
As adult this sounds like a stoke of genius, but to the kids who just want something form the latest Disney movie or a new bright and shiny toy to play with, it seems like it may be a bit of a let down. Although I’m sure that parents are well pleased by this educational development. The giveaway book will be Enid Blyton’s Secret Seven. It is a children’s mystery book. The ‘book’ is actually a code, which parents may redeem and then download the title for their children.
Apparently,( although I never knew) this business move is actually one of the initiatives, which McDonald’s has been participating in for a number of years on an annual basis. This is the first time, however, that they have included Kobo as one of their partners.
If you are a parent who is interested in this offer, but you don’t have an e-book reader, there is no need to worry as you can also opt for a £1 coupon with your child’s Happy Meal that may be used to redeem a physical copy of the book instead.
What do you think? Is it just another marketing play? As always, if you would like to leave a sensible comment, then please do so in the comments section below.
[Image via letsplayoc]