Oracle have just announced the launch of their Oracle Marketing Cloud. This is a platform that combines technologies from a number of the company’s other acquisitions, including BlueKai, Compendium, Eloqua and Responsys.
The Marketing Cloud will cover a broad spectrum of differing capabilities. This will allow customers to run marketing campaigns on web, social, mobile, and email platforms. The customers can also manage the data related to those campaigns. This platform also integrates with Oracle’s existing Social Cloud and has tools for content marketing as well.
This announcement is sounding like a large part of it is bringing many of the marketing capabilities that Oracle can already offer, under the umbrella of this new Marketing Cloud. In the press release regarding this, Oracle emphasized three sales points; simplicity, readiness for enterprise use, and “customer centricity.”
Regarding the last point, the firm has said, the Marketing Cloud will be “providing marketers with the most advanced and easy-to-use cloud-based solutions for unifying customer data, engaging the right audiences across paid, owned and earned media, and analyzing performance.” Oracle also said that early customers have already seen improvement and this is backed by other reports. Reuters has reported a 175% increase in attributable revenue, the Golden State Warriors enlisted 300% more Twitter followers, and Zurich NA saw a 10% increase in retention.
According to TechCrunch, Senior Vice President Reggie Bradford has said the company will also be “really aggressively driving that migration path” away from conventional systems over to Oracle’ various cloud applications. This will be accomplished via a new Customer 2 Cloud program, which offers customers financial support for the transition. Oracle is launching the new product at an event in New York.
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