Apple Pay has shook up the mobile payments world, even before launch retailers started taking sides, either for or against the new NFC payments service. Some retailers did hop on board the Apple Pay wagon, but in truth they had already been accepting NFC payments long before Cupertino came along.
The retailers who were on the fence before have mostly stepped back, claiming they do not support NFC payments. Some of these accounts are true, but others, like medical retailers CVS and Rite Aid, have simply removed NFC services from their stores, to block Apple Pay.
This has not gone down well with Apple fans or anyone else who uses NFC payment, and a rather large boycott movement is happening on Reddit, with around 100,000 to 300,000 readers on the two subreddits /r/Android and /r/Apple looking to boycott companies blocking NFC payments.
Even though Apple Pay does not look to be the one-touch superfast service CEO Tim Cook said it would be on stage, it has still won over the vast majority of the Internet and most fans of Apple, who say they will not use the CurrentC service, developed by Merchant Customer Exchange (MCX).
CurrentC is currently adopted by Walmart, Best Buy, GAP, Sears and other retailers, who have written out contracts with MCX to the tune of $500,000, on top of making sure they don’t support other NFC services like Apple Pay or Google Wallet.
The problem with CurrentC is similar to the problem with ISIS (now SoftCard), even though the carriers and retailers are pushing it, customers do not want to use it. This could mean we will forever be stuck in the mobile payments dilemma, where stores have the opportunity but want their own service to succeed, or retailers will actually drop CurrentC in 2016.
Whatever the case, Apple has registered one million credit cards in three days for Apple Pay, only in the U.S., so it looks like the customers have a favorite already.