Great business software to work smarter, not harder. 

Running a business isn’t easy – in fact it’s a 24/7 job that can often require you to do everything from finance and accounting to HR and IT management.

Luckily there’s a growing number of amazing business-specific apps and software designed to make your life easier, and your business run better. So here are seven of the best business apps covering the essentials to help you work smarter, not harder: Antivirus and Security; Finance and Accounting; Human Resources; IT Management; Project Management and Collaboration; and last but by no means least, Sales and Marketing.

ActiveCampaign

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Wouldn’t it be great to take all the aspects of email marketing and combine them into an easy-to-use platform? As luck would have it, ActiveCampaign does this – and much more. It goes way beyond a traditional email service provider, by combining a host of email and messaging features into a robust marketing automation platform that’s super user-friendly, and helps get results. With ActiveCampaign you can combine email newsletters, marketing automation, and CRM into an affordable marketing automation tool that is very easy to setup and maintain. Two features we love are Conditional Content and Event Tracking. Conditional Content allows you to dynamically alter content on an interaction-by-interaction basis, meaning you can market completely tailored messaging or product offers. With Event Tracking, data gathered enables businesses to create personalized marketing campaigns. ActiveCampaign offers a free 14-day trial. After that, prices range from $9/month to $149/month.